Taking inspiration from iconic residential and construction materials, we created several dimensional displays to activate the new HQ of Beazer Homes. The brand has a rich history that began with their founder, to whom we paid homage by exhibiting his original tools.
Communal spaces were amped up with custom dimensional works from the A.R.T team. We carved up an array of real welcome mats to create a decorative wink to the feeling of arriving home.
Dimensional signage showcases Beazer’s current partners and values. Their value wall utilizes an older site plan as the backdrop, and the hexagonal arrangement is visually dynamic and allows for future expansion as the brand grows. A timeline wall creates a natural path through the space, while highlighting Beazer Homes’ journey from its founding in 1969 to today.