M3 2018

M3 provides software solutions for hotel brands, so we drew from hospitality icons in their HQ art and branding. Desk bells, door knob hangers, and luggage tags are all integrated into 3D art and displays. We made sure to include some A-town pride, with a custom metal Atlanta skyline and a sketch-inspired street-view mural for a conference room named after the Hawks. The suite of graphic wall “spot” illustrations are storytelling devices, connecting the contributions of the team with powering the hotel brands.